http://www.amyguterman.com Amy R. Guterman Design // Turning Facts into Stories Fri, 01 Jun 2012 22:37:11 +0000 http://www.amyguterman.com en http://www.amyguterman.com/Politify http://www.amyguterman.com/following/amyguterman.com/Politify Fri, 01 Jun 2012 22:37:11 +0000 Amy R. Guterman Design // Turning Facts into Stories 3513637 Politify is the nexus in helping average citizens make informed decisions come election day. The interactive platform invites you to plug in some basic information and calculates which candidate’s financial plan will benefit you most. Through clear data visualization and user interaction, we simplified these complicated political scenarios. Launch Site > <img src="http://payload60.cargocollective.com/1/5/160353/3513637/Politify_mod1.jpg" width="522" height="419" width_o="522" height_o="419" src_o="http://payload60.cargocollective.com/1/5/160353/3513637/Politify_mod1_o.jpg" data-mid="18143177" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/5/160353/3513637/Politify_Mod2.jpg" width="522" height="419" width_o="522" height_o="419" src_o="http://payload60.cargocollective.com/1/5/160353/3513637/Politify_Mod2_o.jpg" data-mid="18143178" border="0" align="left"/> <img src="http://payload60.cargocollective.com/1/5/160353/3513637/Politify_Primaries.jpg" width="522" height="419" width_o="522" height_o="419" src_o="http://payload60.cargocollective.com/1/5/160353/3513637/Politify_Primaries_o.jpg" data-mid="18143179" border="0" align="left"/> <img src="http://payload60.cargocollective.com/1/5/160353/3513637/Politify_home.jpg" width="522" height="419" width_o="522" height_o="419" src_o="http://payload60.cargocollective.com/1/5/160353/3513637/Politify_home_o.jpg" data-mid="18143176" border="0" align="left"/> http://www.amyguterman.com/Zealous-Good http://www.amyguterman.com/following/amyguterman.com/Zealous-Good Sun, 18 Dec 2011 22:03:05 +0000 Amy R. Guterman Design // Turning Facts into Stories 2473676 Zealous Good brand and web design was designed to reinforce the Zealous Good mission—to connect charities in need with in-kind donations from individuals and businesses. Through its linking figures, this identity visualizes the idea of Zealous Good as a partner and matchmaker in the donation process. <img src="http://payload8.cargocollective.com/1/5/160353/2473676/ZG_Logo.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473676/ZG_Logo_o.jpg" data-mid="12636443" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473676/zg_webdesign.jpg" width="522" height="433" width_o="522" height_o="433" src_o="http://payload8.cargocollective.com/1/5/160353/2473676/zg_webdesign_o.jpg" data-mid="12636462" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/160353/2473676/zg_webdesignInterior.jpg" width="522" height="433" width_o="522" height_o="433" src_o="http://payload8.cargocollective.com/1/5/160353/2473676/zg_webdesignInterior_o.jpg" data-mid="12636463" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473676/ZG_Collateral.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473676/ZG_Collateral_o.jpg" data-mid="12636442" border="0" align="left"/> http://www.amyguterman.com/Performance-Visualization http://www.amyguterman.com/following/amyguterman.com/Performance-Visualization Sat, 17 Dec 2011 22:54:47 +0000 Amy R. Guterman Design // Turning Facts into Stories 2473694 This performance visualization* facilitates conversation on quarterly team performance. The overview considers team size, skill, open accounts, and revenue earned. Information highlighted was determined through collaborative sessions with the sales manager. <img src="http://payload8.cargocollective.com/1/5/160353/2473694/performance_4.jpg" width="560" height="329" width_o="560" height_o="329" src_o="http://payload8.cargocollective.com/1/5/160353/2473694/performance_4_o.jpg" data-mid="12487740" border="0" align="left"/> *Data has been changed. http://www.amyguterman.com/Strategy-Visualization http://www.amyguterman.com/following/amyguterman.com/Strategy-Visualization Sat, 17 Dec 2011 22:53:57 +0000 Amy R. Guterman Design // Turning Facts into Stories 2473687 The client needed to synthesize a wide variety of complex, financial data into a document that was easy for an investor to understand. I had a series of strategic, information gathering conversations with business leaders from which I created this visualization. <img src="http://payload8.cargocollective.com/1/5/160353/2473687/Strategy_2.jpg" width="560" height="409" width_o="560" height_o="409" src_o="http://payload8.cargocollective.com/1/5/160353/2473687/Strategy_2_o.jpg" data-mid="12692016" border="0" align="left"/> Detailed samples available upon request. http://www.amyguterman.com/Performance-Trust-University http://www.amyguterman.com/following/amyguterman.com/Performance-Trust-University Sat, 17 Dec 2011 22:53:55 +0000 Amy R. Guterman Design // Turning Facts into Stories 2473683 Developed print and media collateral to enhance brand recognition, strategic positioning, and program experience of Performance Trust University. Collateral further reinforces Performance Trust as a thought leader in the financial industry. <img src="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_1.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_1_o.jpg" data-mid="12689879" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_glossary1.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_glossary1_o.jpg" data-mid="12689885" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_glossary2.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_glossary2_o.jpg" data-mid="12689888" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_FD.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_FD_o.jpg" data-mid="12689881" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_FD3.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_FD3_o.jpg" data-mid="12690135" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_FD2.jpg" width="522" height="420" width_o="522" height_o="420" src_o="http://payload8.cargocollective.com/1/5/160353/2473683/PTU_FD2_o.jpg" data-mid="12689882" border="0" align="left"/> Development of Full Disclosure—a 1-hour live webcast. http://www.amyguterman.com/Illustration http://www.amyguterman.com/following/amyguterman.com/Illustration Sat, 17 Dec 2011 22:51:15 +0000 Amy R. Guterman Design // Turning Facts into Stories 2473679 Illustration is another way to tell a story or solve a problem. These are a few selected illustration samples. <img src="http://payload8.cargocollective.com/1/5/160353/2473679/Waves1.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473679/Waves1_o.jpg" data-mid="12691063" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/160353/2473679/Waves2.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473679/Waves2_o.jpg" data-mid="12691065" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/160353/2473679/Waves3.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473679/Waves3_o.jpg" data-mid="12691066" border="0" align="left"/> How Waves Were Formed Folktale <img src="http://payload8.cargocollective.com/1/5/160353/2473679/marykate.jpg" width="522" height="653" width_o="522" height_o="653" src_o="http://payload8.cargocollective.com/1/5/160353/2473679/marykate_o.jpg" data-mid="12691061" border="0" align="left"/> Mary Kate Olsen Editorial Portrait <img src="http://payload8.cargocollective.com/1/5/160353/2473679/Pans.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473679/Pans_o.jpg" data-mid="12691062" border="0" align="left"/> Pans Labyrinth <img src="http://payload8.cargocollective.com/1/5/160353/2473679/Einstein1.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473679/Einstein1_o.jpg" data-mid="12691058" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/160353/2473679/Einstein2.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473679/Einstein2_o.jpg" data-mid="12691060" border="0" align="left"/> Illustrated Book <img src="http://payload8.cargocollective.com/1/5/160353/2473679/Card2.jpg" width="522" height="750" width_o="522" height_o="750" src_o="http://payload8.cargocollective.com/1/5/160353/2473679/Card2_o.jpg" data-mid="12691057" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/160353/2473679/Card1.jpg" width="522" height="750" width_o="522" height_o="750" src_o="http://payload8.cargocollective.com/1/5/160353/2473679/Card1_o.jpg" data-mid="12691055" border="0" align="left"/> Holiday Cards http://www.amyguterman.com/Woman-Made-Gallery http://www.amyguterman.com/following/amyguterman.com/Woman-Made-Gallery Sat, 17 Dec 2011 22:49:28 +0000 Amy R. Guterman Design // Turning Facts into Stories 2473670 Inspired by the symmetry and beauty found in how the ‘W’ and ‘M’ of Woman Made Gallery (WMG) fit together. The resulting form is symbolic of how women in the arts support each other and their communities. Judy Chicago once said that she “set [her] sights upon becoming the kind of artist who would make a contribution to art history,” and that is what WMG is allowing other woman artists to do—this mark summarizes that. <img src="http://payload8.cargocollective.com/1/5/160353/2473670/WM_Logo.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473670/WM_Logo_o.jpg" data-mid="12633181" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473670/WM_colored_logo.jpg" width="522" height="187" width_o="522" height_o="187" src_o="http://payload8.cargocollective.com/1/5/160353/2473670/WM_colored_logo_o.jpg" data-mid="12633180" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473670/WM_Collateral.jpg" width="522" height="710" width_o="522" height_o="710" src_o="http://payload8.cargocollective.com/1/5/160353/2473670/WM_Collateral_o.jpg" data-mid="12633179" border="0" align="left"/> http://www.amyguterman.com/Leslie-Patrice-Photography http://www.amyguterman.com/following/amyguterman.com/Leslie-Patrice-Photography Sat, 17 Dec 2011 22:38:53 +0000 Amy R. Guterman Design // Turning Facts into Stories 2473401 Leslie Patrice Photography prides themselves on being upbeat, personable, fun, and professional. I revamped her existing logo and marketing collateral to exude this fun and fresh persona. <img src="http://payload8.cargocollective.com/1/5/160353/2473401/Leslie_Logo.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473401/Leslie_Logo_o.jpg" data-mid="12691611" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473401/Leslie_Collateral.jpg" width="522" height="658" width_o="522" height_o="658" src_o="http://payload8.cargocollective.com/1/5/160353/2473401/Leslie_Collateral_o.jpg" data-mid="12691609" border="0" align="left"/> http://www.amyguterman.com/No-Wooden-Nickels http://www.amyguterman.com/following/amyguterman.com/No-Wooden-Nickels Sat, 17 Dec 2011 22:38:07 +0000 Amy R. Guterman Design // Turning Facts into Stories 2473640 Through a market audit and interviews with patients, we repositioned NWN’s messaging to further highlight the support, hope, and security it provides for patients and donors. We positioned the visual strategy to transcend its nondescript name and reiterate its uplifting message. <img src="http://payload8.cargocollective.com/1/5/160353/2473640/NWN_2a.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473640/NWN_2a_o.jpg" data-mid="12632903" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473640/NWN_1a.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473640/NWN_1a_o.jpg" data-mid="12632902" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473640/NWN_3.jpg" width="522" height="656" width_o="522" height_o="656" src_o="http://payload8.cargocollective.com/1/5/160353/2473640/NWN_3_o.jpg" data-mid="12633024" border="0" align="left"/> http://www.amyguterman.com/Massive-Incarceration-A-Strain-on-America http://www.amyguterman.com/following/amyguterman.com/Massive-Incarceration-A-Strain-on-America Sat, 17 Dec 2011 21:08:37 +0000 Amy R. Guterman Design // Turning Facts into Stories 2473400 Using statistical data, field interviews, and first-hand accounts, this AIGA award winning 50-page book informs and persuades its reader about the sociological and economic impact of mass imprisonment in the United States. Photography juxtaposed with captions and ex-convict testimonials create awareness about the need for change. Book was self-researched, concepted, and designed. <img src="http://payload8.cargocollective.com/1/5/160353/2473400/Prison_1.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473400/Prison_1_o.jpg" data-mid="12687195" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473400/Prison_2.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473400/Prison_2_o.jpg" data-mid="12687196" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473400/Prison_3.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473400/Prison_3_o.jpg" data-mid="12687198" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/5/160353/2473400/Prison_4.jpg" width="522" height="373" width_o="522" height_o="373" src_o="http://payload8.cargocollective.com/1/5/160353/2473400/Prison_4_o.jpg" data-mid="12687199" border="0" align="left"/>